MMPRC Hosts Virtual Seminar with Malaysia Airlines For Japanese Market

The Maldives Marketing and Public Relations Corporation (MMPRC) recently partnered with Malaysia Airlines to host a virtual product seminar to promote tourism in the Maldives to the Japanese travel market. The event, which took place on May 29th via the Microsoft Teams platform, targeted approximately 100 key travel professionals in Japan.

The core objective of the webinar was to showcase the attractiveness of the Maldives as a top tourist destination for Japanese travellers while also providing updates from the destination alongside insights from industry peers. Representatives from Malaysia Airlines and tourism authorities from the Maldives, Malaysia, and Thailand delivered presentations, shedding light on various aspects of travel within the region.

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Key topics covered during the seminar included updates on Malaysia Airlines’ schedule and product offerings, the launch of a new daily direct flight from Kuala Lumpur to the Maldives, and special airfare promotions. Destination-focused presentations highlighted the new flight routes and emphasized the convenience of travel between Malaysia and the Maldives.

According to MMPRC, the Japanese market is significant in the Maldives’ tourism industry. There has been a noticeable increase in arrivals from Japan despite the challenges posed by the pandemic. MMPRC reported doubling arrival figures year-on-year, with 23,041 arrivals recorded in 2023 and 9,333 arrivals achieved in the first four months of 2024.

According to the press release, MMPRC has implemented a comprehensive strategy to reignite Japanese travellers’ enthusiasm for Maldives vacations. This includes eye-catching outdoor advertising in major Japanese cities and Japanese-language social media campaigns. MMPRC also disclosed that premium campaigns have also been launched to highlight the Maldives’ reputation as a top destination through select channels.

In line with these initiatives, MMPRC announced their participation in Tourism Expo Japan (TEJ) 2024, the premiere travel expo in Japan.