Ooredoo Maldives Marks 20 Years With New Digital Services, Community Initiatives and Customer Rewards

Ooredoo Maldives has announced a series of new services and community-focused initiatives as part of its 20th-anniversary celebrations, reaffirming its role in shaping the country’s digital transformation.

In a statement, Ooredoo said it has “consistently led the way in transforming digital experiences across the nation” and described itself as “the pacemaker of the Maldivian telecom landscape.” The company highlighted several milestones over the past two decades, including being the first to introduce 3G, 4G, and 5G AirFibre broadband in the Maldives. It also noted the nationwide reach of its 4G+ network, made possible through submarine cable connectivity, and the development of critical digital infrastructure, such as the Tier 3 Data Center in Hulhumalé and a regional data centre in Kulhudhuffushi.

advertisement

advertisement

advertisement

As part of its anniversary celebrations, Ooredoo has launched a range of customer engagement programmes and product offerings under the theme Live Unlimited, which it described as a “promise to keep customers connected across the Maldives.” In appreciation of customer loyalty, Ooredoo is offering an Umrah trip to one customer every 20 days, culminating in a total of 19 Umrah trips. A grand prize of a Hajj trip for two will also be awarded via a lucky draw.

In a first for the Maldives, Ooredoo has introduced Apple Watch Cellular Service through its eSIM platform. The service will be available for Apple Watch Series 10 and Apple Watch Ultra, enabling users to stay connected without the need to have their iPhone nearby. The service will be free for the first six months and subsequently available for MVR 199 per month. According to Ooredoo, the Maldives is the only third country in the Ooredoo Group to offer this service.

Ooredoo has also launched its Smart(er) Home initiative, offering bundled SuperNet broadband connections with smart home devices, including security cameras and smart doorbells. The move aims to enhance convenience and home security through integrated digital solutions.

Community events will continue to play a central role in the company’s activities this year. Ooredoo’s annual Fun Run will return in December in Hulhumalé, with a second edition set to take place in Addu City on 27 June 2025. Meanwhile, the Masrace fishing competition will expand to cover three regions: Malé Atoll and the northern and southern areas, with organisers inviting island councils to submit expressions of interest to host the event.

As part of its commitment to supporting local talent and culture, Ooredoo has appointed Rashid Adam, popularly known by his social media channel “The Life of a Fisherman,” as its new brand ambassador. A pole-and-line fisherman from Fares-Maathoda, Rashid shares his fishing journeys and insights with a wide audience online. The company noted that this appointment reflects its ongoing commitment to the fisheries sector.

Ooredoo also highlighted its existing partnerships in sports and culture, including its support for the local football club Maziya and the boduberu group Habeys. A new project is reportedly underway to promote the natural beauty of the Maldives to international audiences, although further details have not yet been disclosed.

“At Ooredoo, we always believe in doing new things, crazy ideas and setting the pace for the industry and community,” the company said. “There are still more surprises to come throughout the year. At Ooredoo Maldives, we are committed to building you a Digital Maldives where you can truly Live Unlimited.”