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Seeing how teenagers even now face a lot of obstacles within society, leading to severe mental diseases like anxiety and depression, Amaan said that with Smiley as a brand, he aims to express mental health through his eyes and in return hopes to raise awareness regarding them.

All of their products are well received by a wide audience. While some like the art, others support the thought behind it. One of their more popular items is "The Rush" from the "Other Side" series. It has an artwork of a man on a motor cycle, featuring the rush people go through in life as well as the pain they leave behind while diverting yourself in one rushed ride. Amaan believes that the relatability is what made this product more popular. 

For the future, Smiley as a brand is looking to create more and better clothing pieces with unique designs as well as make them accessible to the right audience. They also aim to continue striving to raise awareness about mental health. 

Speaking from his experience, Amaan says that operating a startup in the Maldives is relatively difficult, including getting the capital to even kickoff the business. He says that any governmental financial aid to startups would be something that new businesses would find helpful.

To order, customers can go to their instagram page @smiley.mv_ dm them and pre-order the item that they want to purchase. Customers will receive their order within 24hours and will be delivered right to their doorstep.